Twitter exploded all over the web with what was fundamentally a "pissing into the wind" attitude.
What gets your attention better than a beautiful (or funny) visual image? Especially one from a brand or company you pay attention too. Social Media Managers and Community Managers have been using this tactic for years to pull people into engaging with their content or status updates on Facebook. Attention span is short and photos are eye catching, perfect for pulling in your audience quickly.
We’ve talked about the User Journey in the past but not gone into it in a great deal. A User Journey is the online path that the consumer takes in order to find information about your product. The start could be an ad or a social media link and the end click could be a purchase or a valuable e-mail sign up. Typical it looks something like this;
So you’ve made a video and you’re going to put it on YouTube. Great, so now what? We’ve devised a few tips to help make the longevity and amplification of the video last a little longer.
One of the biggest things that we come across when pitching or consulting social media services, is the mass amount of content that brands and products already have sitting in their PR and marketing departments ready for us to use. It’s our job to not only create bespoke content and campaigns but to also curate the content that you already have. So, where do we find it then?
Econsultancy just published a report stating that 45% of agencies and brands aren’t conducting user experience testing. We were quite surprised by this number and of course we believe it to be a highly important part of your digital strategy. Physical shops have been testing the user experience for a long time. Products are carefully placed and displayed after careful research, so why should your digital or e-commerce strategy not have the same treatment? Here are some of our simple ways to start testing the UX…
We’re in the era where people are connected through every form of digital media in some way or another. They want everything to look beautiful and perfect no matter what form it’s in. Today a click or a tap can determine whether your product or service gets sold, it’s important to make sure everything before the all-important click is serviced properly. This covers everything from web design, to mobile design, to e-mails…and on all devices. So how can this be made easier?
The big news yesterday in social was that a disgruntled HMV employee started to tweet from the HMV verified twitter account that a mass firing had just taken place within the organisation. The account appeared to be managed as part of the in house PR team. It’s hard to report on this item without being biased from one side or another. So, what could HMV have done properly to avoid this embarrassment via social media? We’d suggest several things that might help organisations in the future:
Last year my team and I launched a new and improved blog for a long term automotive client of ours. Being vague, the product at hand is quite expensive ranging from £25,000 to £35,000. If you’ve worked in marketing you’ll appreciate how much harder it is to sell an expensive vehicle compared to say a band t-shirt for a tenner. It’s also much easier to sell a band t-shirt online than a 25k vehicle too.
Today Twitter has introduced Vine a new platform that allows you to share six second looping videos on Twitter and Facebook. On their website they’ve described the app as; “Posts on Vine are about abbreviation — the shortened form of something larger. They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special”